An International Women’s Day Q&A with Jordy Lucas from It’s All Her.

Jordy Lucas certainly looks like she has it all – founder and editor of It’s All Her – a popular women’s lifestyle platform and podcast that centres on female empowerment, proud mum, and social influencer! As part of International Women’s Day, we caught up with her to chat about It’s All Her what she considers some of the biggest issues facing women today.

Can you tell us about It’s All Her and why you started it?  

It's All Her is all about making life simpler and better for women. I feel there are publications that purport to support and empower women but will often publish content that does the exact opposite. This can be in the form of talking about weight loss or diet trends, sensationalising or gossiping about celebrities or glossing over issues that really impact women. I want every piece of content published by It's All Her to align with our values of empowerment. I really believe there is a place for media like this. 


How have you balanced being a mother and running a successful content platform?

With A LOT of help! My parents are incredibly supportive and hands on in looking after my daughter when I need to work. We can't do it all, so I've learnt to ask for, and accept help. We live in an age where women work and do the majority of child raising and domestic work. I think we feel pressure to 'do it all' - I know I certainly do! But it's important for us mums to realise that our own mental wellbeing is also really important.


Have you faced adversity throughout your career? Tell us about that and what you learnt.

I live with tremendous privilege and haven't really faced adversity as such; however, working as an actor and within the media I've received more 'nos' and rejection in my 30 years than most people do in a lifetime. When I've really poured my heart and soul into a project, it just feels more personal. I've had to focus on the fact that not everyone's vision will align with mine and that's okay! It's taught me resilience and to keep getting up after the knock downs. 


What does International Women’s Day mean to you?

It's about supporting and celebrating each other. The day has even more meaning now that I have my own daughter. It's a reminder of how important it is for us to raise her to be confident and love herself.

This year’s International Women’s Day theme is Break the Bias. How do you think collectively, as a society, we can break the bias?

We've made progress but there's still a long way to go. I think we need to work towards having more women in positions of power and more female decision makers. 


Is that a focus for It’s All Her?

It's All Her gives women a voice to share their stories of success and sometimes, failure. The more we share as women, the more we're going to realise how much we're all the same. Even though we all come from different backgrounds, races, religions etc, there are common themes and issues we face as women. It's All Her aims to bring us together.


What do you think is the biggest issue affecting women today?

The safety of women in Australia is something that really concerns me. The fact that on average, one woman will die every week at the hands of her current or former partner and one in three women have experienced physical violence since the age of 15 is a disgrace. I don't believe enough is being done to stop violence before it occurs. The punishment rarely fits the crime when it comes to consequences, which I believe needs to change. 

We have the right to be safe.

Is there a woman in your life that has positively impacted your career? What did she teach you?

It sounds cliche but my mum really has had the biggest impact on me. She's shown me unwavering support and that's something I hope I show other women around me. I leant on her a lot when I was living alone overseas. She didn't necessarily have all the answers or advice, but just having a caring woman to lean on made life easier.


What is a highlight of your career?

Starring on Neighbours for three years was a huge highlight. I got the role when I was 17 and finished when I was 20, so they were really formative years for me, both personally and professionally. I learnt how to assert myself and to have a strong voice. Since then, I've been lucky enough to interview some incredible women such as Dami Im, Ada Nicodemou, Steph Claire Smith and many more who all have different backgrounds but have had so much success in their field really inspires me


What has you most excited about the future?

I'm excited to be by my daughter's side as she grows up. In terms of work, I'm excited to keep telling stories and helping women feel seen and heard. The more we share, the less alone we feel. I want women to feel empowered and less alone.



If you want to check out more of Jordy’s work on It’s All Her - you can check out the website here and podcast here. 

To celebrate International Women’s Day. we’ve teamed up with Jordy for a Card.Gift giveaway! Make sure you’re following her here to find out how to enter. Good luck!


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